Years ago a friend called me up one day and invited me to a party at her house. I did not realize she was inviting me to a product party until she explained that we would learn about a particular line of clothing.
When I discovered that the product was a line of knit clothing wear I had absolutely no interest, and yet because of something my friend said to me, I hung up the phone and called another friend and invited her to attend that party with me!
When I walked into my friend's home the night of that clothing party I saw some of the outfits that were put together on hangers and then I sat down on the couch next to another friend and whispered to her, "Well one thing is certain – I'm not buying a thing here tonight."
When the direct seller got everyone to come into the living room, I was the one sitting on the couch with my arms crossed and my legs crossed. Of course that is the way a customer signals loudly and clearly, "I AM NOT INTERESTED!"
The direct seller's name was Diana and when she began her presentation that… Continue reading
What's stopping you from hosting a home party tomorrow? What if I told you that December 16th (that's tomorrow) is statistically the best day in December to have a home party? What would stop you from calling some of those new acquaintances you recently met and inviting them to come over to your home and take a look at the products you sell?
I bet I know what would stop you from doing that. If you're like most direct sales consultants, you don't think anyone would attend because you wouldn't be giving them enough notice.
By the way, I don't really know whether or not December 16th is statistically the best day in December to host a home party. I just wanted to illustrate how the thought that people need more notice than one day is probably powerful enough in your mind that you wouldn't take advantage of hosting a show tomorrow, even if December 7th were the best day in December for home parties!
My goal today is to change the way you think, when it comes to how much notice people need to attend a home party. But before I do that, let me present something.
Imagine your… Continue reading