It’s All In Your Conversations!
I have come to the conclusion that direct sellers and network marketers are missing out on something that would not only impact their businesses and their lives, but the lives of others as well. And what is it that I have determined is missing? The possibility of leaving someone inspired.
If you think about the selling, booking, and recruiting conversations that are going on in the direct selling industry, the vast majority of them are about causing interest and generating a sale, a booking, or a recruit. So let me ask you, would that inspire you, if you were on the other side of that conversation, if you were the prospect or the customer? I would be willing to bet it would not.
There really is not anything inspiring about someone trying to sell you something. Think back to the last time someone tried to sell you something. If I recall correctly, the last time someone tried to sell me something I was at Starbucks. The clerk said, "Would you like a pastry with that?" "No," I replied, quite uninspired.
There really is not anything inspirational about someone trying to book a party with you. Think back to the last time someone tried to get you to book a party. Most likely you were asked, "Do you wanna book a party?" I don't know about you, but if someone asked me that, I would probably say, "My schedule is just too full right now." Do I need to mention that the conversation, "Do you wanna book a party?" leaves me uninspired? I probably do not need to mention that.
There really is not anything inspirational about someone trying to recruit you. I can remember a few direct sellers who told me, "You should sell this. Our company is so blah, blah, blah." I can remember thinking, "Oh, so you're going to tell me what I should do. Who are you? My parent?" If you are at all like me, you really do not appreciate it when people who barely know you start telling you what you should do. That is what I call a conversation that leaves me totally uninspired.
But check this out. A while back I received this email from a direct seller:
"Okay sheepish girl… are you avoiding me now? Tammy… you know how much I love and adore you, girlfriend. I don't plan of letting you out of my life now, chica!!! Listen, I'm in the East Valley for my next sample sale on Wednesday (7/14)… come by for a margarita or some munchies… see me and my sale items… let's find some time in our amazingly busy lives to connect!!!"
When I finished reading that email, I felt loved, appreciated and truly deeply inspired to connect with this awesome salesperson. And yes, I did go to Jill Mapstead's Silpada sample sale, and I bought, and by the time I got home I was texting her a message to expand my order (I realized that one of the things I had just bought for me I also needed to buy for my amazing mom!). Hmm… there was something about that conversation, albeit an email conversation, that inspired me to fit in visiting Jill at her sample sale, even though I really did not feel I had the time that day to do so.
You see it is all in your conversations!
What is your intent in that conversation? Are you simply trying to generate interest in that person buying from you, booking with you, or selling for you?
What if your intent in that conversation was to create the possibility of the person in front of you feeling inspired? Might that not change the nature of your conversations? I maintain that it would. In fact, I believe it would not only change the nature of your conversations, it would change the relationships you have with your prospects and your customers. Yes, they might become REAL relationships!
We often say that this is a relationship business, but are we really truly demonstrating that in our conversations? Are we seeking to leave people inspired or are we just trying to get to the next level?
Right now I am standing for the possibility of my subscribers being the best direct sellers in the industry! I stand for my subscribers now having unreasonable conversations in which they seek to create value by acknowledging the people who show up in their lives as prospects and customers.
Please grasp that those people who show up in your life as prospects and customers are actually PEOPLE. They want to feel appreciated as much as you do. They have so many of the same needs and desires that you do.
You have the opportunity to make a difference in their lives by seeing them as the individuals they are and not just as prospects and customers. THAT is the reason to call them. THOSE are the conversations you want to have – conversations that leave people feeling touched and inspired.
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