By Tammy StanleyA few years ago some marketer was bragging that he had a tip in his book that no one ever talked about, and that it was in fact the best marketing tip out there. I thought to myself, "I know this is a ploy just to get me to buy his product, but what the heck. I just have to see what tip this guy thinks no one else ever talks about." Guess what? It was not a ploy. He was absolutely right. His ultimate marketing tip that turns customers into loyal clients was this: make sure your customers use the product you sell them. It sounds so simple and obvious, and yet the more you think about it, the more you realize how few sales people have ever followed up with you to make sure you are using the product they sold you. Just a couple of weeks ago I missed such a call from a company, but someone was smart enough to leave me a message. He was checking in to see if I was enjoying the espresso machine I bought. Now he might have also been calling to get an order for some new accessory, but the fact that he called to make sure I was happy with my machine made me even happier with the machine. Continue reading
By Tammy Stanley A number of years ago I read about a chiropractor who built three separate million-dollar practices. Certainly if he had built one million-dollar practice alone, most would call that a great success, although there might be a few who would insist that luck was involved. However, with three separate million-dollar practices under his belt, I think we can safely remove the luck factor. Building three successful practices requires a system, and this chiropractor became rather popular with a seminar business, which revealed his system for building a million-dollar chiropractic business. Plenty of chiropractors paid $30,000 to register for his seminar and learn his methods. That might sound expensive, but in actuality it wasn't, as long as one assimilated the information and took action. By taking action and following his system, chiropractors could make back that money with just a few new patients. Learning this system was certainly powerful, but without action, learning the system was useless.
Nearly every chiropractor that took the seminar had the same burning question — "How do I get 30 new patients?" The chiropractor always had the same response, "I don't know one way to get 30 new patients, but I know 30… Continue reading
It can be incredibly discouraging to direct sellers and network marketers when new recruits quickly give up on the possibilities that seemed so exciting to them when they first submitted their application. Far too many new recruits seem to give up before they even give this business a chance, which can be very challenging for those who recruited them.
After you have gone through all the effort of following up with them, helping them to understand this opportunity, doing the initial training with them, and getting to know them, it is an understatement to say that it's a big letdown when they suddenly stop taking your calls or seemingly disappear from the face of the earth.
Can you and I agree that when that happens it is NOT fun? (I will assume we can.)